Article review analysis


For this final effort we turn to the topic of Measurement and Evaluation.As a foundation to these discussions choose 1 of the following 2 articles to be read and analyse.The Balanced Scorecard The Brand Report CardIn two well-crafted pages 2 pages maximum) choose one of these articles, the one you most agree with, and discuss the approach taken by the author their hypothesis or focus).Explore what points you agree as well as disagree with, and why.Your arguments, supportive or disagreeing, should be reinforced by some additional outside sourcing. but you still need to take and support one approach or the other and be sure to go beyond just restating what the author says.