You should base your analysis on the two methods you are most acquainted with DDM, PE). You may as well prepare a Discounted Cash Flow Model Valuation Chapter 11) using the template provided on the Excel File DCF Tab) Doing so would be rewarded this with one 1) additional bonus point).You should include a qualitative analysis where you detail the reasons supporting your chosen super–normal growth rate. You should also justify your chosen time–horizon of this super–normalgrowth stage of thebusinesscycleof thefirmhowlongthefirmwill growatthis super normal rate before using the long term growth rate)Thequalitativeanalysismustbeatleast2pagessingle–spacedandtyped),youshould comment on all of the parameters in the Excel sheet Assumptions.Your valuation calculations should be also included after these 2–page qualitative analysis.Please include a brief SWOT Analysis.For calculation of Beta, your historical observation period will be 20142016 both these years included 3–Year Period). Use monthly prices and hence monthly returns.Find the Expected Return according to the Capital Asset Pricing Model.What is your stocks average return for the last 3 years? Is this average return higher or lower than the Expected Return obtained from CAPM?Compareyourvaluations againstthemarket price. Isthemarket priceovervaluedor undervalued? What is your recommendation? Assumptions and Remarks: * You must show your calculations for Beta. Remember to use 36 months. You can vary this timeframe providing the reasons to do so.* Assume a Long–Term Growth rate of 3% and a Risk–Free rate of 2%. Assume MRP is 5%.* When calculating your firms WACC if you opt to complete the Discounted Cash Flow Model), you do not need to calculate the cost of debt. You can find it online and cite your source. * Please indicate your sources for all data used in your valuation.*YoumayfinddataforQuarterlyDividends.However,usethetotalyearlyDividendswhen estimating the stock value using DDM Dividend Discount Model). * Consider returns of S&P500 as return of the market.* You should choose a stock that has paid dividends at least for the past three years. In addition, the stock must have positive earnings profits) for the last three years at least.